How do guests reach your lodge, and what does each route cost? Direct costs a 3.2% card fee, booking sites 15% to 23%, tour operators about 25%, Nice to Find You R1,490 a month.
Booking directly costs a card fee of 3.2% plus R2 a payment [1]; the largest booking site’s commission was 15% as standard and 18% or 23% for more visibility [2]; tour operators are advised to get about 25% off your standard rate [3]; Nice to Find You is R1,490 a month, with no commission [4].
In South Africa, booking platforms carried an estimated 40% of accommodation bookings, and places’ own websites 15% [5].
Facts checked 22 October 2026. Each number in brackets links to its source.
What does each route cost the lodge?
- Booking directly
- A card fee: 3.2% plus R2 a payment, and R8.70 a payout, excluding VAT, at a South African payment gateway [1].
- Booking sites
- 15% standard commission on the largest site, 18% or 23% for more visibility [2]; 15.5% on another [6]. Charged on the whole booking, on non-refundable bookings and in most countries on VAT [7], plus a payment fee [8].
- Travel agents and tour operators
- About 25% off your standard rate, shared along a chain of operators and agents [3].
- Nice to Find You
- R1,490 a month (Standard) or R2,990 a month (Plus); or up front R6,000 then R990 a month, or R12,000 then R1,990 a month. No commission [4].
Who owns the guest’s details on each route?
- Booking directly
- You do. POPIA lets you market your own similar services to a customer, with an easy opt-out [9].
- Booking sites
- The largest site shows you an alias, not the guest’s email, and messages run only through it until 7 days after check-out [10]. Another allows their use only to complete the booking [11].
- Travel agents and tour operators
- No named public source found.
Who sets the price on each route?
- Booking directly
- You do. Since 13 August 2024 the largest booking site may not stop you pricing lower on your own website [14].
- Booking sites
- You do, but paying more commission buys a higher place, and 70% to 90% of bookings on the largest site were made on the top ten results [2].
- Travel agents and tour operators
- You give trade rates, hidden from the public and sold inside packages [3].
- Nice to Find You
- You do: your rooms and packages are published with the price range you checked [4].
How fast does each route work?
- Booking directly
- As fast as your payment gateway pays you; an immediate payout costs 0.8% [1].
- Booking sites
- Sign-up in about 15 minutes [15]; a location check by letter can take up to 35 days [16]. Paid after the guest checks out [8], or within about 1 business day after check-in on another site [17].
- Travel agents and tour operators
- No named public source found.
What must the lodge do on each route?
- Booking directly
- Answer enquiries and take payment yourself.
- Booking sites
- Mark changes and no-shows within 48 hours of check-out [7], and pay a commission invoice once a month [8].
- Travel agents and tour operators
- Contract with each operator and load trade rate sheets [3].
- Nice to Find You
- Tick your facts and approve your pages, 15 to 20 minutes a week after you start [12], and add our blocks to your website.
What can go wrong on each route?
More answers for lodge owners
- Can you pay to appear in ChatGPT’s answers?
- Does a booking-site listing help AI find your lodge?
- How do AI assistants choose places to stay?
- Can a booking site stop you charging less on your own website?
- Every answer for lodge owners
What we do for a place to stay, for one flat monthly fee: the Playbook.
Sources for this page
- A South African payment gateway's fees page. No date shown; checked 22 October 2026.
- Competition Commission, Online Intermediation Platforms Market Inquiry, final report. Dated July 2023; checked 22 October 2026.
- A South African booking-system company's guide to tour operators. No date shown; checked 22 October 2026.
- Nice to Find You, the Playbook. Dated 16 October 2026; checked 22 October 2026.
- Competition Commission, final report, annexure on travel and accommodation. Dated July 2023; checked 22 October 2026.
- A large booking site's help page on host fees. No date shown; checked 22 October 2026.
- The largest booking site's partner help, commission. Dated updated about June 2026; checked 22 October 2026.
- The largest booking site's partner help, payments. Dated updated about October 2026; checked 22 October 2026.
- Protection of Personal Information Act 4 of 2013, section 69. Dated 26 November 2013; checked 22 October 2026.
- The largest booking site's partner help, contacting guests. Dated updated about September 2026; checked 22 October 2026.
- A large booking site's terms of service. Dated 5 February 2026; checked 22 October 2026.
- Nice to Find You, FAQ. Dated 16 October 2026; checked 22 October 2026.
- Nice to Find You, Privacy. Dated 16 October 2026; checked 22 October 2026.
- Competition Commission, settlement statement. Dated 13 August 2024; checked 22 October 2026.
- The largest booking site's partner page, joining. No date shown; checked 22 October 2026.
- The largest booking site's partner help, location checks. Dated updated about August 2026; checked 22 October 2026.
- A large booking site's hosting guide. Dated 13 October 2026; checked 22 October 2026.
- Nice to Find You, how guests reach you. Dated 21 October 2026; checked 22 October 2026.