[Answers for lodge owners](https://nicetofindyou.com/truth) # How do AI assistants choose places to stay? From web pages they can read, and Google ranks local results on three things. From what the companies publish: each assistant searches the web and cites pages it can read [\[1\]](https://openai.com/index/introducing-chatgpt-search/ "OpenAI, Introducing ChatGPT search") [\[2\]](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a "Bing Webmaster Guidelines") [\[3\]](https://www.perplexity.ai/help-center/en/articles/10352895-how-does-perplexity-work "Perplexity, Crawlers and How does Perplexity work") [\[4\]](https://support.microsoft.com/en-us/microsoft-copilot/privacy-faq-for-microsoft-copilot "Microsoft Support, Copilot privacy FAQ") [\[5\]](https://support.claude.com/en/articles/10684626-enable-and-use-web-search "Anthropic Help, Enable and use web search"), and Google ranks local results on relevance, distance and prominence [\[6\]](https://support.google.com/business/answer/7091?hl=en "Google Business Profile Help, local ranking"). Facts checked 22 October 2026. Each number in brackets links to its source. ## How does ChatGPT choose places to stay? ChatGPT search uses third-party search providers and content from partners [\[1\]](https://openai.com/index/introducing-chatgpt-search/ "OpenAI, Introducing ChatGPT search"). It shows a website only if the site lets in OpenAI’s search crawler, OAI-SearchBot, and placement is not guaranteed [\[7\]](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt "OpenAI Help, Searching the web with ChatGPT") [\[8\]](https://developers.openai.com/api/docs/bots "OpenAI, Overview of OpenAI crawlers"). For local questions it may use your approximate location and third-party business listings [\[7\]](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt "OpenAI Help, Searching the web with ChatGPT"). ## How does Google choose places for AI Overviews and AI Mode? Google says the normal search rules apply: no additional requirements or special optimisations, and the page must be indexed and able to show with a snippet [\[9\]](https://developers.google.com/search/docs/appearance/ai-features "Google Search Central, AI features and your website"). No AI text files or special markup are needed . Google advises keeping your Business Profile up to date and making structured data match what the page shows [\[9\]](https://developers.google.com/search/docs/appearance/ai-features "Google Search Central, AI features and your website"). ## How does Google Maps choose which places to show? Mainly on relevance, distance and prominence [\[6\]](https://support.google.com/business/answer/7091?hl=en "Google Business Profile Help, local ranking"). Complete, accurate information and more reviews help, and prominence includes how many websites link to the business . Nobody can pay for a better place . ## How does Copilot choose places to stay? Copilot relies on the same crawling and indexing as Bing search, and nothing guarantees a citation [\[2\]](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a "Bing Webmaster Guidelines"). Bing asks for clear, consistent names and important information visible on the page itself , and calls showing crawlers something different from what people see a manipulative practice . ## How do Perplexity and Claude choose their sources? Perplexity recommends allowing its crawler, PerplexityBot, and cites the original sources in every answer [\[3\]](https://www.perplexity.ai/help-center/en/articles/10352895-how-does-perplexity-work "Perplexity, Crawlers and How does Perplexity work"). Anthropic says blocking Claude-SearchBot may reduce a site’s visibility [\[10\]](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler "Anthropic Help, crawling and blocking"), and Claude’s answers that use web search include citations [\[5\]](https://support.claude.com/en/articles/10684626-enable-and-use-web-search "Anthropic Help, Enable and use web search"). ## Do Apple Maps and Siri use your business details? Yes: Apple says a business’s place card appears in Maps and Siri [\[11\]](https://support.apple.com/en-gb/guide/business/axm7909096bf/web "Apple Business user guide"). ## What the AI assistant companies say in common - Let their crawlers read your website [\[7\]](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt "OpenAI Help, Searching the web with ChatGPT") [\[3\]](https://www.perplexity.ai/help-center/en/articles/10352895-how-does-perplexity-work "Perplexity, Crawlers and How does Perplexity work") [\[10\]](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler "Anthropic Help, crawling and blocking"). - Put the important facts on the page itself, with the same names everywhere [\[2\]](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a "Bing Webmaster Guidelines"). - Expect no guarantee: OpenAI and Bing both say placement and citations are not guaranteed [\[7\]](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt "OpenAI Help, Searching the web with ChatGPT") [\[2\]](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a "Bing Webmaster Guidelines"). ## More answers for lodge owners - [Can you pay to appear in ChatGPT’s answers?](https://nicetofindyou.com/truth/pay-to-appear-in-chatgpt) - [Does a booking-site listing help AI find your lodge?](https://nicetofindyou.com/truth/booking-site-listing-and-ai) - [Can a booking site stop you charging less on your own website?](https://nicetofindyou.com/truth/booking-site-price-parity) - [How do guests reach your lodge, and what does each route cost?](https://nicetofindyou.com/truth/how-guests-reach-you) - [Every answer for lodge owners](https://nicetofindyou.com/truth) What we do for a place to stay, for one flat monthly fee: [the Playbook](https://nicetofindyou.com/playbook). ## Sources for this page 1. [OpenAI, Introducing ChatGPT search](https://openai.com/index/introducing-chatgpt-search/). Dated 31 October 2024; checked 22 October 2026. 2. [Bing Webmaster Guidelines](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a). No date shown; checked 22 October 2026. 3. [Perplexity, Crawlers and How does Perplexity work](https://www.perplexity.ai/help-center/en/articles/10352895-how-does-perplexity-work). Dated 28 August 2026; checked 22 October 2026. 4. [Microsoft Support, Copilot privacy FAQ](https://support.microsoft.com/en-us/microsoft-copilot/privacy-faq-for-microsoft-copilot). No date shown; checked 22 October 2026. 5. [Anthropic Help, Enable and use web search](https://support.claude.com/en/articles/10684626-enable-and-use-web-search). No date shown; checked 22 October 2026. 6. [Google Business Profile Help, local ranking](https://support.google.com/business/answer/7091?hl=en). No date shown; checked 22 October 2026. 7. [OpenAI Help, Searching the web with ChatGPT](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt). Dated 20 October 2026; checked 22 October 2026. 8. [OpenAI, Overview of OpenAI crawlers](https://developers.openai.com/api/docs/bots). No date shown; checked 22 October 2026. 9. [Google Search Central, AI features and your website](https://developers.google.com/search/docs/appearance/ai-features). Dated 10 December 2025; checked 22 October 2026. 10. [Anthropic Help, crawling and blocking](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler). Dated 7 April 2026; checked 22 October 2026. 11. [Apple Business user guide](https://support.apple.com/en-gb/guide/business/axm7909096bf/web). No date shown; checked 22 October 2026. --- Page: https://nicetofindyou.com/truth/how-ai-chooses-places-to-stay (How do AI assistants choose places to stay? From web pages they can read, and Google ranks local results on three things.). Published by Nice to Find You, https://nicetofindyou.com